5 free SEO tools & tips

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tip 1: Finding the Best Keywords

Finding the best keywords is of primary importance when beginning your SEO campaign. It would be a waste of your time to optimize your website for keywords that are not even being searched for. Therefore you should invest some energy into finding the best keywords. There are several SEO tools available on the Internet to help you find the best keywords. Tip: Never pay for services from any organizations for this service. The two most popular resources are

Take a little time when you write articles and blogs to use these keyword tools and your website or article will attract the search engine bots that scan websites for keyword relevancy.

tip 2: Discover Your Competitors

Search engines analyse incoming links to your site as part of their page rank criteria. Knowing how many incoming links your competitors have will give you a fantastic edge. Of course, you still have to discover your competitors before you can analyze them.

A great tool is Webceo, which searches through the major search engines by keyword to not identify your competitors, and provide you with an in-depth analysis of each competitor.

tip 3: Optimize Your Title

The Title and META tags should contain relevant factual tags on each page of your website if you wish for most search engines to store and list them in the search results.

This one excercise could make or break your SEO campaign. Click-Through Rate (CTR) plays a pivotal role in how relevant Google thinks your website is. By compelling users to click using clear call-to-actions (buy, order, download, beat, fix, etc) and by using value propositions (guaranteed, on sale now, etc), one can improve their CTR and search engine ranking. Don't forget to squeeze your keywords in there as well but be careful not to spam.

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tip 4: Use Headings tags properly

On the Web, we follow the W3C's guidelines as well as commonly accepted "best practices" for organizing a web page.

Headings play an important role in organizing information, so be sure to include at least H1-H3 when assembling your page. All modern websites use cascading style Sheets (CSS) to contain styling of the page like "h1" tags. Here's an example piece of code you for defining a heading:

<style type="text/css">
h1 font-size:18px; h2 font-size: 16px; h3 font-size: 14px;
</style>

Since a page full of headings would look silly, my SEO tip would be to use a sensible page layout containing a mix of paragraphs, ordered and unordered lists, images, and other content. Try to meaning full content of approx 400 words on each page.

Tip 5: Include a robots.txt File

Don't forget to include a robots.txt file at the root of your website. Open up a text editor, such as Notepad and type "User-agent: *". Then save the file as robots.txt and upload it to your root directory on your domain. This one command will tell any spider that hits your website to "please feel free to crawl every page of my website".

Another tip, is to block folders and files that have nothing to do with the content you want analyzed. You can disallow unrelated files to be read by adding "Disallow: /folder_name/" or "Disallow: /filename.html".

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